Many of you may know the Cannes Film Festival and Chopard respectively, one is a grand celebration for films and stars, another is a famous jewelry brand all over the world. But do you know the story between them?
Their story was originated from the delicate and well-designed golden Palmes made by Caroline. Since 1988, Chopard became a official cooperative partner and a main sponsor of Cannes Film Festival. Aside from designing the top award of golden palme’s trophy in Cannes Film Festival, Chopard never stops its enthusiasm to the royal occasion and starts to create a variety of fabulous high-class jewelry for stars who turn up the red carpet. In 2000, it added two mini golden palme to the festival, respectively awarding the best actor and actress. At the same time, it also designed the prize of Caméra d’Or for honoring the most encouraging debut movie on the festival screen.
It is Chopard that makes the film and jewelry combine perfectly.